Traditional vs. Digital Marketing: Top 4 Things To Consider When Marketing Your Business 

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Marketing is essential for any business to increase sales and brand awareness. Prior to marketing one’s business, the target audience must first be identified to make it easier to determine which type of marketing medium to go with (in some cases, a combination of traditional and digital marketing is necessary). This list below contents the top 4 things for entrepreneurs to consider:cost-of-cancer-treatment

  1. Cost Digital marketing is more cost-effective compared to traditional marketing. With digital marketing, the estimated total cost to reach 2, 000 audience is only $125, compared to $1800 for traditional marketing. Printing and paying for an ad space is costly, but can be a great investment if the campaign is done right and creatively. For new startups with strict budget, digital marketing could be a great start.01_accessibility
  2. Accessibility These days, more and more people all over the world are using mobile phones; whether to shop online, connect with people via social media, or for entertainment. People are also more likely to check social media on their mobile phones than desktops. Additionally, people spend an average of two hours daily checking out their phones. This shows that there’s a higher accessibility with digital marketing, especially if the business is targeting the younger generation.shutterstock_285327716-700x467
  3. Metrics It’s a lot easier to measure the success of a brand’s campaign with digital marketing. Digital marketing allows one to measure traffic on one’s website, count the blog visitors, see their activities, likes and dislikes, and the engagement level of one’s audience on the business’s social networks. These metrics prove to be crucial and useful when figuring out what works and what doesn’t, and enables one to craft a better strategy to gain growth and audience.about-marketing
  4. Platforms Traditional marketing comprises of telemarketing, direct mail, broadcast media (i.e. radio ads or TV), and print media (i.e. brochures, letters, magazine or newspaper ads) as its platforms when reaching out to target audience. Meanwhile, digital marketing comprises of video marketing, Google ads, banner ads, content marketing, social networking sites, websites, and SMS (one can also consider sending picture SMS to increase social media followers). The former has high success rate and proven techniques, while the latter is cost-efficient and allows for direct audience response.

Traditional marketing generally appeals to the older generation, while digital marketing appeals to the Millennials. Depending on the type of business, a traditional marketing would be better than digital marketing, or vice versa. In some cases, a combination of both could make a campaign successful. That is why it’s advisable to take all these four factors into consideration when deciding which marketing strategy to use.

Top 3 IT Certifications That Will Look Great on Your Resume

The IT field offers a lot of opportunities. During the past two decades, even when the economy was down, there were plenty openings for IT jobs. The IT industry is unique in that a lot of the entry -level jobs don’t require years of experience. For some jobs, training could be done in as short as a month or two, or even done online. Doing so would enhance an IT personnel’s skills and upgrade his skill set.
The following are the top 3 IT certifications which employers look for in job candidates.

1. Cisco Certified Network Associate (CCNA)
Image result for Cisco Certified Network Associate (CCNA)Cisco is the largest manufacturer of network equipment. Their network equipment and appliances are used by almost all large enterprises. To run data centers and network servers, companies need Cisco certified professionals. To ensure that network professionals are up to speed with the latest Cisco offerings, they offer certifications for Cisco Certified Network Associate (CCNA).
The CCNA certification consists of a 90-minute exam with about 50 questions. The exam fee is around $300. The most common jobs for CCNA certified professionals include network engineers, network and systems administrators.

2. CompTIA A+ Technician

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Not all certifications are for extensive knowledge or vendor specific. The CompTIA A+ Technician certification exams test for the skills for maintaining PCs, mobile devices, laptops, as well as printers, different operating systems and peripheral devices. This certification is for entry-level positions like computer technicians and for repair, as well as for assembling PCs from off the shelf parts. The CompTIA A+ certification is composed of two exams: a multiple choice and a performance-based exam. The certification costs around $200. CompTIA A+ certified professionals can get jobs as desktop support and help desk technicians.

3. Network+
Image result for Network+The Network+ certification tests for the ability to manage and support wired and wireless networks. The certification exam consists of 90 questions about the network device configurations. The exam is less than $300. Available jobs include help desk and information technology technician.

If you want to change careers, you can take up IT courses online and take the necessary certifications. The above is a short list of the most popular requirements for entry level jobs. Take the time to study for them, take the exam and take the plunge into a new career. Alternatively, you can stay in the same job but move up the career ladder. Now that you have more skills and certifications to show for, you’re more than qualified to become a Supervisor or even a Manager.

GROWING OUT OF YOUR SERVER ROOM? 

Hosting a server for a website is a hectic all day job. At no time can you afford to have your site down or offline. Normally, it is easier to host your server locally; especially if your organization is still in its prime. However, it reaches a point where this can be costly to your organization hence requiring an alternative approach to hosting the server.

There are many viable third party server hosting options that you could choose from. The best one though, is ‘server co-location’. In this setup you are party to vast benefits that include large bandwidth, effective data backup functions and stable power supply all at a very reasonable price. On this article, we have highlighted some server colocation tips that are necessary when choosing a good service provider.

If you are new to server colocation you need to understand what it entails. When you colocate a server, what you essentially do is you hand over all your server hardware along with their software to be installed in a data center. This data center is well furnished with all the equipment needed for proper running of your servers twenty four hours a day, seven days a week. The data center handles hundreds of other servers hence the term ‘colocation’. Consequently, it has the ability to give their clients good deals especially when it comes to the service charge and maintenance cost.

That being said, it is essential you choose your server colocation service carefully and wisely. Below are some tips that could help inform your decision.

• Know your requirements

Before doing anything else, you need to acquire the hardware and software that your web server would require. Some server units, RAID hard drives, server operating system, processor, RAM and most importantly the database requirements are just but a few things you should think about. Also, find out exactly the kind of software and hardware infrastructure you’ll need in accordance to the services your website is going to offer. Once you have done that, it becomes a lot easier to find a company that best suits your needs.

• Adequate bandwidth provision

Bandwidth is a very key parameter for efficient running of your website. The bandwidth requirement may vary depending on the services you offer to your customers as well as your site traffic. It is therefore important that you choose an adequate bandwidth specification that takes all that into consideration.

 

  • Determine the number of IP Addresses requiredDifferent sites require different numbers of IP addresses some could only need ten while others could go up to twenty. So you need to see to it that you are allocated enough IPs for your server.

    • Ensure adequate cabinet space is provided

    In this case, you could either choose a shared cabinet or a full cabinet depending on you what you want. However, it is much better that you choose a full cabinet as then you would not have to share resources with other servers.

    • Firewall and VPN services

    Every colocation service has a firewall facility. However, these facilities vary in price depending on the rules that are implemented. Choose a firewall that has implemented stringent rules for the safety of your server. Virtual Private Networks as well, are important and a good one will be able to provide remote connectivity.

The Best Qualities To Find In Your Server Colocation Facilty

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When selecting a server co-location company, technical savvy and experience with a proven track record are the best qualities you can find. If you find these qualities, there are sure to be other great qualities that will benefit your company as well, such as an understanding of what your company needs at present and in the future. Your server co-location company conducts business with vendors and suppliers that help them be tops in providing their services and can provide your company greater capacity to serve your clients. By being on top of their game, they offer you access to the latest technologies and innovations that will improve both their ability to serve you as well as your ability to serve your clients.

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What Services Do Your Company Need? 

Most companies want a co-location facility that offers more than space, cooling and power. Tech savvy means that they have the knowledge and experience to offer you the best that technology can provide in a state of the art facility such as super-fast connections, the electrical power and backup that keeps your business going even during disasters, redundancy and security to protect your data, and 24-7 on site technical experts to handle any problems that may arise. If the server co-location company offers managed services, it can save your company the expense of having an IT team. You will want a company with expert customer service that can tell you about how to improve in terms you can understand as well as your IT specialist.

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What Will Your Company Need In The Near Future? 

If your co-location company tech savvy, experienced and has a proven track record, their experience and knowledge of the industry will also have other advantages. Along with the resilient, redundant infrastructure and experienced technical personnel, it will also offer you the ability to grow within their facility as your number of clients or the number of services you provide grows. The ability to increase your capacity and scalability is part of the overall plan of choosing the experienced co-location company who has also provided this advantage to other customers and probably have many testimonials to this occurrence.

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What Will Your Company Need In The Long Run? 

Do you expect your company to continue to go? Would you like to improve and increases you numbers and capacities even greater? Do you hope to offer your products and services to even more markets? Wouldn’t you love to have a co-location partner to help you do that? Whatever co-location company you find, you should measure it against the criteria of what you want for you company and how does it figure in to your company’s current and future success.

 

There is a world of Dangerous Dust in Your Home

What Is Dust

Everyone know what the word dust means. Dust is, however, a complex, multifaceted object. Ask your family members to give an example of what constitutes dust. There are many, from the most common, road particles thrust into the air by passing vehicles, to the most obscure being dust particles from meteorites. Fires bring ash particles into the home, tree and plant spores invade our homes, fabrics and papers deteriorate and produce dust. Dust mites are actually living organisms floating about the house and leaving waste products that all living organisms produce naturally. Dead skin flakes off our bodies and produces another type of dust. Ugh!

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How To Effectively Remove Dust In Your Home

Frequent use of cleaning equipment can control dust in the home but the cleaning must eliminate dust and not add to the problem. A good example of this is the use of a feather duster. The use of the feather duster temporarily cleans a object but only moves the dust from one place to another. Dust on the floor, if not removed, is reintroduced into the air we breathe by animals and humans walking over the surface of the floor. Sweeping if not done correctly only adds to the problem. A vacuum cleaner with a proper EPA approved filter is a better example of effective cleaning equipment used inside the home. It not only cleans, but it traps the dust particles, eliminating them from the air we breathe. Microfiber cleaning cloths, unlike the feather duster, are an effective dust collector. These cloths clean and, like the vacuum, trap the dust particles for complete removal from the air in our homes.

A Machine For The Effective Removal Of Dust In The Home

There is one machine which is an effective dust collector, it cleans the air in our homes, reduces illness and allergies and adds to the quality of our lives. It is the electric air purifier. It cleans the air around us trapping dust particles within its filtration system for complete removal from our environment. This cleaning machine should be in every habitable room in our homes. Use them in bedrooms and living and dining rooms. Start with a single unit and you’ll soon own more.

Rules For A Dust Free Home

It may be impossible to completely eliminate dust in the home. But you can try by vacuuming floors, rugs and furniture. Use microfiber cleaning cloths for all dusting jobs. Take any small area rug or upholstered furniture item outside and beat it to remove dust. Wash down walls several times each year, brush you pets outside, remove unnecessary items that only collect dust and, finally, buy an air purifier. Your lungs will thank you for it.

Why Businesses Need The Internet: 7 Ways to Advance Your Business Online

Brick and mortar businesses are considered the backbone of a country’s economy. Unfortunately, the reach of physical stores have always been limited by their marketing capacities. This is where the Internet enters the bigger picture, allowing worldwide exposure with minimal back-end effort. If your business hasn’t gone online, here are reasons why you should consider otherwise.

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New Market 

The advent of the Internet has created a new market and ultimately more opportunities for business. Its dynamic growth and sheer size has completely revolutionized the traditional way of doing business. Amazon and eBay serve as a living testament to this claim. But what’s great about operating online is that you don’t have to be a giant like these two to capture a piece of the virtual pie. Many SMBs and mid-sized firms have already managed to build profitable businesses online.

Closer To Your Customers 

For a sale to occur, a visitor must come to your shop, be interested in a product or service, and then make the call-to-action. This process is simplified through the Internet, where your customers are a click away from the business. With the right marketing strategy, your online storefront can acquire more customers than you would ever have while running a brick and mortar business. The right internet service provider like TM Streamyx latest package is pivotal to ensure that you stay connected with your costumers online.

Higher Customer Satisfaction Ratings 

Customer acquisition and retention can eat up a significant chunk of your profit margin. It can be even costlier if you keep losing customers. With good Internet, you can retain more costumers at lower costs by providing reliable and satisfactory customer service all yearlong.

Better Brand Presence

Being present online can legitimize your brand. In today’s technology-saturated world, customers may not take your brand seriously if you do not have a website. In fact, even having an outdated website looks shady to many people. Once your Streamyx registration is completed, you can hire a professional web designer/developer to make you a professional corporate website.

Lower Overhead

Modern web technology enables businesses to convert many of their departments into paperless operations, such as supply chain management, inventory, billing and shipping, customer acquisition, etc. You can streamline these business processes via web-based systems to save money and be able to allocate it to more important operations.

24/7 Sales 

A brick and mortar business can only serve customers 12 to 14 hours per day. Online businesses, on the other hand, can sell their products or services 24/7 worldwide. You don’t need to pay employees overtime or work late hours just to maximize your business’ bottomline.

Affordable Costs 

Monthly costs for Internet, web and server hosting, and other overhead expenses come cheap when compared to the benefits of getting your business online. Over time, the transition pays for itself through increased customer acquisition and sales. There really is no reason for you not to expand online.

To maximize the benefits of the Internet for your business, find the right ISP that offers reasonable monthly rates for reliable connection and speed.